NetEnt and Betsafe signed deals to launch live casino products in Lithuania.
NetEnt Live platform is now accessible to gamblers in the country through the partnership. Betsafe, owned by Betsson Group, has integrated with NetEnt in launching online casino gaming in the country.
The gambling industry has evolved as technology rapidly develops, while online casinos and sportsbooks were the leading entertainment during the pandemic. Internet-related entertainment increased their influence in the absence of land-based gambling facilities.
Lives casinos became popular when the government imposed a stay-at-home mandate. Gamblers searched for an alternative form of entertainment since they are restricted from going out of their homes and visiting crowded places. Because of the lockdowns, online gambling, including live casinos, prospered.
NetEnt enters Lithuania’s iGaming
NetEnt’s plans to build a strong foundation in Europe have regulated online gambling markets. The partnership marks a massive step towards the company’s expansion goal.
The partnership will provide NetEnt access to Betsafe’s users in the country. Betsafe is the only live casino provider in Lithuania, and it was given access to NetEnt’s portfolio of live casino products.
Andres Rengifo, NetEnt Live Director, said they had worked tirelessly since last year to transform the player’s live casino experience. He was delighted that their efforts paid off as they launch their products on the new market.
The partnership brings the companies at the top of the market
Kaido Ulejev, Commercial Director CEECA at Betsafe, was delighted that they were the firsts, Lithuanian operators, to launch live casino products. They are expecting the success of the games in the new market. Mr. Ulejev said the partnership placed the merger at the top of the market, and they are looking forward to seeing how the products progress in Lithuania.
Previously, NeEnt revealed its enhancements on its Mini-Lobby and Live Casino Lobby. The revamp was made to aid players and provide them access to all information they needed, including the number of players, winning numbers, seats, and bet limits.
Companies worldwide are taking advantage of the development in technology as they move to expand their operations. Online gambling developers sign partnership deals with online gambling operators to bring their products to a broader market.
The rise of online gambling is inevitable because of the rapid development of software and gadgets. Faster internet speed and mobile gaming contributed to the growth of the online gambling industry. The travel restrictions during the pandemic contributed to the growth of the sector.
The gambling industry is moving towards digitalization. Online gambling companies needed to ensure that they provide the best technology to cope with the fast-changing demand. The novel coronavirus drastically changed the global gambling landscape.
The demand for online gambling services increased as many young people get access to mobile devices.
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